the latest edition of Bulldog Solutions Marketing Watchdog Journal has a great section titled “SXSW 2008 What we learned” with impressions by their staff of this recent edition of the annual idea fest. Of particular interest is a session on “10 Easy Ways to Piss Off a Blogger” with these 10 tips that I’m sure will get wide coverage in the PR community, or so we hope!
March 2008
Monthly Archive
March 25, 2008
March 18, 2008
This is a great presentation of some of the key developments that have already arrived or are on the horizon. It’s clear that they will have an impact on the financial services industry, with search and mobile being areas in particular where innovation will happen based on what’s called the semantic, or intelligent web. Another area will be recommendation systems where things are moving ahead with improved results noticeable to users.
March 18, 2008
Great post on ReadWriteWeb giving a glimpse of what’s to come in mobile applications. Here’s one related to finance:
8. Credit Card and Biometrics as Software
The business world is also going to benefit from mobile innovation. Soon credit cards will become software. You will walk into a store and to pay, you simply choose a credit card button. The iPhone will communicate securely with the cash register in the store, via Blue Tooth or Wi-Fi. The safety of the transaction will be ensured via biometrics. For example, a clerk in the store might ask you to place a randomly selected finger onto the screen of your iPhone to verify that the phone belongs to you (assuming that all phones are securely initiated in the store and may not be reset).
Lots of very exciting stuff and, of course, 12 more reasons for getting yourself an iPhone…..!
March 12, 2008
This lengthy article in Business Week
was first published in May 2005 and recently updated. It still is a great general description of blogging its effect on media consumption and business.
As for the difference between blogs and MSM - or main stream media - I like this quote from the the article
If this were a real blog, we probably would have posted our story pitch on Day One, before we did any reporting. In the blog world, a host of experts (including many of the same ones we called for this story) would weigh in, telling us what’s wrong, what we’re overlooking. In many ways, it’s a similar editorial process. But it takes place in the open. It’s a discussion.
Why draw this comparison? In a world chock-full of citizen publishers, we mainstream types control an ever-smaller chunk of human knowledge. Some of us will work to draw in more of what the bloggers know, vetting it, editing it, and packaging it into our closed productions. But here’s betting that we also forge ahead in the open world. The measure of success in that world is not a finished product. The winners will be those who host the very best conversations.
