I doubt it, after analyzing the results of the study Consumers Use Social Media to Vent about Customer Service reported in MarketingVOX. Key comment:
“These most savvy and sought-after consumers will not support companies with poor customer care reputations, and they will talk about all of this openly with others via multiple online vehicles. This research should serve as a wake-up call to companies: listen, respond, and improve.”
What’s also important is the following:
Search engines are the most valuable online tools for this research. Those rated of no value include micro-blogging sites like Twitter or Pownce (39%), YouTube (27%) and social-networking sites like Facebook and MySpace (22%).
Reputations are made at any customer touch-point with your brand but are amplified exponentially online with the tools available to consumers today and the behavior they clearly exhibit. Ignore them at your own peril!
Technorati Tags: eMarketer, marketing, social media, social networks
is the question asked in this eMarketer article, which also says that UGC is no longer a fad, with 77 million creators in 2007 growing to 108 million in 2012 and the consumers of this content from 94.1 million to 130.1 million. Beyond the advertising revenue question, what these numbers represent is a huge audience of consumers of products and services across all industries engaged in a conversation about these products and services. It doesn’t take too much imagination to understand the power and influence over purchasing decisions this will have. It also shows how challenging it will be for marketers to work successfully in this type of marketplace.
is the prediction mentioned in this Online Banking Is Old News. Hello Mobile! article on eMarketer. Even if today most users indicate that balance checking is the most used activity on their phone when it comes to online banking, this might well change rapidly in the coming years as the smart devices like the iPhone or Blackberry who are responsible for most of the mobile web use become more widely used. Improved security is another factor that will impact growth. What is clear, is that as mobile use grows the financial services industry will also have to provide an overall top quality online experience across all touch points, be it mobile or via personal computers from home or office.
could be the subject line for this study quoted in Micro Persuasion stating that One Billion Dollars in Internet Advertising is Wasted by display ads visible to about 70% of web users but only seen by about 25% because the ads are displayed “below the fold” requiring people to scroll down a web page.
This doesn’t surprise me as these ads, like the original banners, are no different from interruption advertising in print or on TV without the relevancy of search ads. This tired approach is no longer effective in any media. We live in an age of permission based marketing and if the web is used as an interruption tool advertisers can’t really expect better results.
It’s one more indicator that web based marketing has become more complex and to be effective needs to consider the effect of social media and networking on the buying behavior of today’s audience. As this chart here shows, the growth in online advertising over the next five years will be considerable but to be effective it has to take advantage of what the web has to offer to increase effectiveness.
Just to slap more ads including rich media ads won’t bring the necessary ROI unless they are relevant to the content and compelling.
This is a key message traditional marketers need to understand as they shift more of their marketing budgets to the web.
is what Delaycast does as explained in the latest issue of Springwise the trend newsletter. Should become a welcome and useful tool for travelers as we head into the summer season.
Coming soon: superfast internet reports the Times Online in this eye opening article. It’s further proof that “we ain’t seen nothing yet” when it comes to the web and once the grid is accessible to all users the web experience will move to a whole other level from what we’re used to today. It’s too early to tell how this will specifically manifest itself in eCommerce but it doesn’t take too much imagination to see that it will be significant. Enjoy the ride!
Technorati Tags: grid, intelligent web
according to a recent Nielsen study reported on Marketing Pilgrim 24% Can’t Find Google! It’s something many of us engaged with the web on a daily basis both professionally and for personal purposes can hardly imagine. It’s worth remembering, though especially when designing both websites and web marketing strategies. The keep it simple and obvious principle still applies.
Technorati Tags: nielsen, google
