this study by Avenue A/Razorfish on Understanding Digital Consumer Behavior I can agree with as there has been a significant shift since the early days of the web. What I don’t quite believe are the very high percentage figures of 70% of consumers reading blogs regularly and 41% having their own blog or post frequently. 476 seems a very limited number to give truly representative picture of all web users to determine their behavior. Nevertheless, what’s clear is that companies in any industry are no longer facing yesterday’s marketplace where traditional marketing rules. The customer rules and the conversation is taking place. Join it.