writes eMarketer citing a Nielsen Online AdRelevance report

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Although this graphic covers December 2007 only, I do think the lead over the other industry categories would be similar the rest of the year.

The big question here is what share of this significant online ad spend is by credit unions?

My guess – a very small amount, which relates to my earlier post today about blogs and attitude to the web in general.

For credit unions to compete effectively in this tough market for financial services they will have to make a strong effort here and shift marketing dollars online to get share of voice. If they do start to spend money on web based marketing, they also better have a website capable of converting those dollars spent into new customers and share of wallet by existing customers.

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