A term we certainly will hear more of in future, is introduced in this interview in Chief Marketer. It’s described as the third dimension in marketing by Shiv Singh or Avenue A | Razorfish.

HIs comments give great insight into some of the issues marketers will need to deal with in this environment marked by social networks. I found this comment particularly relevant:

Social influence marketing takes many different forms…

Companies and individuals will need to think hard about what social media means for them and for their networks, organizations andindustries. For example, the way the travel industry will leverage social media should be very different from the financial sector.

Being engaged in these two industries myself, I completely agree with this statement that there are key differences in how the web 2.0
and future tools yet to be introduced on the smarter web will be used by customers different contexts and how that can be leveraged
effectively for businesses in these sectors.