The E*Trade commercials, here’s the one on banking:

were some of the best that ran on an otherwise pretty lackluster slate during the Super Bowl.

What’s even more impressive than the creative, and certainly very effective, is how the company is leveraging this strong TV presence across the web by using YouTube, where they have their own channel featuring all their latest TV spots, their own home page and Google search results.

The entire integration is explained in detail with screenshots in this post on NetBanker.

Certainly credit unions don’t have marketing budgets allowing for Super Bowl commercials but the use of all the other tools mentioned here is open to anyone and do not require a substantial budget to run. Combined with an effective, dynamic website that can convert the interest and the qualified leads generated through web based marketing, this kind of integrated campaign should be a fixed part of any CU marketing program.

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